What exactly are you selling?
Not the list of services on the “Offer” tab. One thing – for one specific customer – with one specific reason why they should buy it from you and not from anyone else.
Until that decision exists – every salesperson is improvising. Every campaign is built on sand. Every sales conversation starts with education and ends with: “We’ll have to think about it”.
This isn’t a communication problem. It’s an architectural problem.
How can you tell if this is the problem?
- Different people in the company describe what you do – in different ways.
- “Customers don’t understand us” – even though you’re good at what you do.
- A salesperson gives a discount because they can’t justify the price.
- The website has been rebranded and still isn’t generating leads.
- You can’t sum up in one sentence what to tell someone who wants to recommend you.
What do companies usually do wrong?
- They hire an agency to rewrite the website – without changing the decision-making behind the copy.
- They conduct sales training instead of giving salespeople the right arguments.
- They build marketing personas –and still don’t know what to say to that persona.
- They assume the problem lies in the channel (“LinkedIn isn’t working”) instead of the message.
How do we approach this?
We don’t rewrite websites. We make the decisions that precede every sentence on the page. We work on what your customers say – not on what you want to say. And we build one thing: a one-sentence description of what you sell, to whom, and why you – with three pieces of evidence that it’s true and a list of what we’re leaving out.
An anti-claim is a mandatory part of the process. A company that tries to be for everyone is for no one. Rejecting some customers is part of the offer, not a weakness.
What does a strategic sprint look like?
If a client asks, “But what do you actually do?” – that’s not a question about your offering. It’s a question about indecision. During this strategic sprint, we’ll help you make that decision.
Audit
An audit of your current offering, including a 90-minute meeting during which we analyze how your company describes itself.
Customer Interviews
We validate the scenarios designed by our experts. You talk to customers, asking them what they’re really paying for.
UVP and RTB
During a 2-hour workshop, we build a unique value proposition (UVP) based on facts, not intuition.
Offer
We create an offer hierarchy along with an anti-claim. We answer questions about what forms the foundation of the offer, what we remove, and who we do not serve.
Wrap-up session
During a 90-minute meeting, we finalize the decision and summarize the key points.
In 100 days, unlock
time and money
Before we begin uncovering hidden know-how and building a scalable advantage, we need to understand what is currently blocking revenue, taking up key personnel’s time, and generating unnecessary costs.
What will you gain?
Positioning Matrix
You receive a positioning matrix that includes: ICP, UVP, the 3 pillars of RTB, and an anti-claim.
UVP Profile
A single sentence summarizing your unique value proposition, complete with supporting evidence. A document ready for immediate implementation by the sales team.
Objection Catalog
We provide a catalog of the most common objections with counterarguments in sales language – not marketing slogans.
Report
Decision-making report (PDF, 6–10 pages).
Team
CEO
Co-owner
Strategic Consultant
COO
Strategic Consultant
Head of Sales
Graphic Designer
Other Strategic Sprints
Who is your target audience?
What’s really driving your revenue?
What should we focus on now?
Can the company handle it?
A Company Without You?
Case Studies
They came for a communication strategy. The left with a decision to rebrand.
They came with seven different strategies. The left with a clear direction.
They came for a communication strategy. The left with something they really needed.
They knew how to sell in their own market. Poland? They started from zero.
They came for sales tools. The left with a sales process that was 60% shorter.
Testimonials
Grzegorz Górski
CEO Footballcode.eu
Excellent collaboration in the context of business strategy. Insightful analyses and well-thought-out solutions. Thanks to their life and business experience, as well as their collaborative approach, I can confidently say that working with Louder Higher was time well spent!
Anna Gamrot
Co-founder What The Nut
Working with Louder Higher takes your approach to business strategy to a whole new level. There are no “golden rules” from a position of superiority or ready-made recipes for success. Instead, there is a careful process in which, step by step, they discover what is best about the company – its resources, ideas, and potential. As a result, the strategy is not an artificially “pasted” plan, but a natural development of what already works and has the power to bring real business results.
Michał Dyba
MyWam Sp. z o.o.
Kuba’s advice is pure practical wisdom. His insights helped me achieve my goals faster than I expected, and I know that after his training, I’ll go even further than I planned. The process was intense, but very focused. It’s great that, as a client, I’ll be able to continue benefiting from his knowledge and the professionalism of his team. I recommend him to everyone (except the competition)!
Start with
a diagnosis
- 3 hours of intensive work with the founders of Louder Higher
- A report within 72 hours identifying the biggest barriers to the company’s growth
- Result: a single decision that kicks off the process of freeing up time, money, and the organization’s potential
- Cost: 4,500 PLN