Rafał Budniok

Strategic Consultant

My professional experience includes management – both at the C-level and operational levels; optimization and automation of business and production processes, finance and controlling, as well as the creation and implementation of organizational strategies and change management at various levels. I'm not afraid to roll up my sleeves and take concrete action.

In my work, I always focus on deeply understanding the people around me and those affected by my actions. This approach translates into clear communication of goals, efficiency, and sustainability of the solutions implemented. I work systematically. When solving a problem, I always strive to understand its source.

With over 16 years of experience, I have worked with companies in the construction, energy, manufacturing, technology, general industry, and FMCG sectors.

Professionally, I am also interested in energy and related transformation, robotics, additive manufacturing technologies, technology in general – especially hardware – as well as international politics and macroeconomics.

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Rafał Budniok

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Case Studies

They came for a communication strategy. The left with a decision to rebrand.

+1 brand architecture requiring a distinct architecture while maintaining a shared DNA · +1 master brand name change · +1 modern channel

They came with seven different strategies. The left with a clear direction.

266 recommendations · 17 critical risks · 2 million PLN the cost of drifting without a clear direction

They came for a communication strategy. The left with something they really needed.

+107,71% year-over-year increase in leads · 800,000 PLN saved by avoiding a poor technology decision

They knew how to sell in their own market. Poland? They started from zero.

+350% sales increased after a change in approach · 150 leads at the first event

They came for sales tools. The left with a sales process that was 60% shorter.

60% shorter time to pre-qualify and aquire a single customer · +3 stages of pre-qualification · +1 model of sales based on brand values

Articles

Articles

Techno-optimism, or tools for blowing through budgets
Techno-optimism follows a specific pattern. First, a new, miraculous tool appears. Then comes the buzz on social media; everyone wants it, budgets swell, and implementations…

Articles

Everyone lies – and a good strategist knows it
Patients sometimes wake up during surgery. Interestingly, this problem affects women slightly more often than men. This is because, statistically, women are more likely to…

Articles

The risk is already there; you just haven’t discovered it yet
The Pentagon has contingency plans ready for every eventuality. Somewhere in the thick files gathering dust in Washington, there are plans for the collapse of…

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