Strategy Lab
In the Strategy Lab, we share our knowledge and experience. Discover our perspective and learn more about our process.
Articles
Articles
The Product and the Brand: The Yin and Yang of Sales
For years, one of the high-end fashion brands burned its own products. Unsold coats, handbags, dresses, scarves – anything that didn’t find a buyer went…
Articles
Branding in the Age of AI
No one commissions branding just to blend in with the crowd. Yet year after year, across every industry, hundreds of brands enter the market with…
Articles
Techno-optimism, or tools for blowing through budgets
Techno-optimism follows a specific pattern. First, a new, miraculous tool appears. Then comes the buzz on social media; everyone wants it, budgets swell, and implementations…
Videos
Miro – How to DEVELOP AI CAPABILITIES in DIGITAL PRODUCT | Fabian Strunden
Microsoft’s AI: NEXT EVOLUTION? | Michał Furmankiewicz
INCLUSIVITY in AI SYSTEMS. | Thiara Cavades