Paulina Maciejczyk

Strategic Consultant

For over 7 years, I've been supporting companies in strategic and analytical activities – from market research and data collection to analysis and translation into real business decisions.

I specialize in strategy planning and implementation, particularly where communication, content, and PR can become tools for generating leads and competitive advantage. I know how to make words powerful and how to base communication on solid data and business objectives.

I've co-created growth, implementation, and rebranding strategies for international companies. I work at the intersection of strategic thinking, qualitative analysis, and storytelling that builds trust and brand position.

At Louder Higher, I'm responsible for Strategy & Research Support – I provide teams with analytical precision, market insights, and strategic documentation that truly supports the company's growth.

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Paulina Maciejczyk

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Case Studies

They came for a communication strategy. The left with a decision to rebrand.

+1 brand architecture requiring a distinct architecture while maintaining a shared DNA · +1 master brand name change · +1 modern channel

They came with seven different strategies. The left with a clear direction.

266 recommendations · 17 critical risks · 2 million PLN the cost of drifting without a clear direction

They came for a communication strategy. The left with something they really needed.

+107,71% year-over-year increase in leads · 800,000 PLN saved by avoiding a poor technology decision

They knew how to sell in their own market. Poland? They started from zero.

+350% sales increased after a change in approach · 150 leads at the first event

They came for sales tools. The left with a sales process that was 60% shorter.

60% shorter time to pre-qualify and aquire a single customer · +3 stages of pre-qualification · +1 model of sales based on brand values

Articles

Articles

“The company is ME!” Can the founder’s personal brand spell the company’s doom?
A meeting with a client at nine. A second one at eleven. A third after lunch, and a fourth right after that. In between, two…

Articles

Specialization, stupid! When less is more in business
At a certain stage of development, there’s a temptation to turn a company into a Swiss Army knife: complete with a blade, a corkscrew, a…

Articles

Everyone lies – and a good strategist knows it
Patients sometimes wake up during surgery. Interestingly, this problem affects women slightly more often than men. This is because, statistically, women are more likely to…

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