+107,71%
year-over-year increase in leads
800,000 PLN
saved by avoiding a poor technology decision
6 months
to reach the annual sales target
01 Context – who was the client and what did they see as the problem
A large driver training center with annual revenue exceeding 10 million PLN and nationwide reach. Two business lines: B2C – driver’s license courses and advanced training for individual drivers – and B2B – training for companies and an extensive service platform for driver training centers (OSK) throughout Poland.
The founder came to us with a clear expectation: I need a communication and marketing strategy. He knew he wasn’t getting enough course enrollments. He knew he was burning through his advertising budgets. He knew the website wasn’t converting. He selected a dozen or so companies from across Poland, conducted a full selection process, and chose Louder Higher – in part because during our discussions, we asked about the root causes, not just the briefs.
What he didn’t know – and what would turn out to be crucial – was that the problem didn’t lie in communication.
02 The Cost – How Much Did Inaction Cost
- The monthly cost of operating under the existing model was estimated at 100,000-150,000 PLN – wasted advertising budgets, employee time spent working without a clear direction, and performance campaigns generating leads that converted to zero signed contracts.
- On top of that came a risk on a much larger scale: the company was in the process of selecting a software house to build a B2B platform for nearly 2 million PLN. The contract was practically signed.
03 Diagnosis – what was really the source
During the founders’ diagnosis, he mapped out all the company’s business lines on a whiteboard – along with target groups, sales and communication channels, human resources, and risks. What the room saw was clear: the company was trying to be everything to everyone.
Driving lessons for teenagers. Advanced training for experienced drivers. A B2B platform for owners of training centers across Poland. Three completely different target groups, three different sales models, one marketing budget, and one brand trying to speak to everyone at once. The result: it wasn’t reaching anyone.
There was one hypothesis: the problem wasn’t communication. The communication honestly revealed a lack of clarity about what this company really is and who it exists for.
“When I came to Louder Higher, I was sure I knew what I needed: a sales-focused marketing strategy. It turned out I needed a business development strategy, and only by defining the company’s positioning could everything else fall into place.”
The “WOW” moment came when all the business lines appeared side by side on the board – along with their resources and risks. The founder later said he thought things were in order. That everyone knew what they were doing. That things were getting done. It turned out that everyone was doing whatever they wanted – and that results came by chance, not from the system.
04 Decision – what the client decided after the diagnosis
- First decision: before any communication takes place – the company must decide what it is. Louder Higher conducted a full business and brand positioning process: identifying the main B2C line as a priority, clearly defining the ICP (parents of young drivers and professional drivers wanting to be more pro), and only then – a communication strategy with guidelines for subcontractors.
- The second decision, a more difficult one: to terminate the contract with the software house. The company had already selected a contractor for a B2B platform worth nearly 2 million PLN. From the start, Louder Higher had reservations about the contractor’s quality – and convinced the client to split the project into two phases: B2C first, to validate the software house’s work process. When the B2C site’s development dragged on for 5 months and the budget was exceeded sixfold – the decision to terminate the B2B contract was already obvious.
05 Effect – what changed
- Within 6 months of implementing the new strategy and website, the company achieved its annual sales target for driver’s education courses. Leads increased by 107.71% year-over-year – from 986 to 2,048. Online purchases stabilized at an average of 100 transactions per quarter, with a value 50% higher than before implementation.
- By deciding to terminate the B2B contract, the company saved over 800,000 PLN. Louder Higher helped conduct a new vendor selection process, provided technical guidelines, and handled onboarding – the implementation is proceeding on schedule.
- A change not reflected in the numbers: the team became self-sufficient. The founder learned to make strategic decisions – based on data, not intuition. The tools remained – the dependence on the consultant did not.
“Before working with Louder Higher, it was chaos – but I thought everything was under control. Everyone did what they wanted, everyone did what they thought was right, and results came as a side effect. This collaboration taught me and my team how to approach decisions strategically.”
All it takes is
One Step
If your company also knows what it needs – and has been working on it for months with no results – it might be worth checking whether it’s addressing the right problem.
The Founders’ Diagnosis is a 3-hour session with the founders of Louder Higher, after which you’ll receive a report within 72 hours. Cost: 4,500 PLN.
Testimonials
Grzegorz Górski
CEO Footballcode.eu
Excellent collaboration in the context of business strategy. Insightful analyses and well-thought-out solutions. Thanks to their life and business experience, as well as their collaborative approach, I can confidently say that working with Louder Higher was time well spent!
Anna Gamrot
Co-founder What The Nut
Working with Louder Higher takes your approach to business strategy to a whole new level. There are no “golden rules” from a position of superiority or ready-made recipes for success. Instead, there is a careful process in which, step by step, they discover what is best about the company – its resources, ideas, and potential. As a result, the strategy is not an artificially “pasted” plan, but a natural development of what already works and has the power to bring real business results.
Michał Dyba
MyWam Sp. z o.o.
Kuba’s advice is pure practical wisdom. His insights helped me achieve my goals faster than I expected, and I know that after his training, I’ll go even further than I planned. The process was intense, but very focused. It’s great that, as a client, I’ll be able to continue benefiting from his knowledge and the professionalism of his team. I recommend him to everyone (except the competition)!
Case Studies
They came for a communication strategy. The left with a decision to rebrand.
They came with seven different strategies. The left with a clear direction.
They came for a communication strategy. The left with something they really needed.
They knew how to sell in their own market. Poland? They started from zero.
They came for sales tools. The left with a sales process that was 60% shorter.
