+350%
sales increased after a change in approach
150
leads at the first event – 80 sales-qualified leads
20→70
increase in sales-qualified leads at subsequent events
01 Context – who the client was and what they saw as the problem
A company operating on the market for a decade. Over a hundred factories as references. Documented successes in the Baltic states and Scandinavia.
They entered the Polish market from a position of strength. Despite this, they couldn’t make sales.
Presentations went great, but didn’t result in signed contracts. Cold calls worked in the home market – in Poland, they ended in failure. A hired local sales rep was supposed to fix this. He didn’t.
The founder came to us assuming that the problem was: a language barrier, different customer priorities, or bad timing. He was looking for someone who could reach the right customers at the right time.
His idea of what he needed was based on consultations and feedback from people working in the industry. However, what was missing was an outside perspective and the customers’ point of view.
02 The Cost – How Much Did Inaction Cost
- Any participation in an event without proper communication and preparation is nothing but a cost.
- The company participated in trade shows and industry events. It collected contacts. It sent out materials. It waited two or three weeks. It received a response: “Interesting, we’ll get back to you in three months.” Or silence.
- The cost of a single salesperson operating “in the dark,” without an effective process, amounts to tens of thousands of zlotys per year – spent on activities that yielded no measurable results.
- Two levels of risk: first – budget and time wasted on events with no results. Second – every month without sales means rising entry costs and a shrinking window of opportunity before the competition takes root in the mind of the Polish decision-maker.
03 Diagnosis – what was really the source
The problem wasn’t a lack of sales. The lack of sales honestly revealed that the company was entering the Polish market without localizing its messaging, credibility, and process.
The client listed all the sources of their knowledge regarding why there were no sales in Poland. The list grew longer. Their own sales representative. Advice from other companies entering the market. Observations from industry events.
Not a single item came from the source – the Polish customer. The entire sales process was built on data and experience from other markets.
There was one hypothesis: the problem wasn’t the sales department. The source had to be sought in the sales process and strategic foundations detached from Polish realities.
„When I came to Louder Higher, I was sure the problem was my sales department. It turned out I needed a new approach tailored to the new market.”
The company spoke the language of systems – functions, parameters, OEE. The client in Poland speaks the language of problems – downtime, costs, risk.
04 Decision – what the client decided after the diagnosis
Two decisions. One difficult, one apparently obvious.
- First decision: halt sales and redesign the process. No more events without preparation. Instead – a value proposition from the perspective of a Polish production decision-maker. Not from the system’s perspective. From the perspective of the person responsible for production who has a problem to solve.
- The second decision, the harder one: enter the next event with a new script – and measure every stage. Don’t test whether it will work. Collect data. First contact, qualification, demo presentation. Every step with a questionnaire. Every conversation with a criterion.
- What was abandoned: participating in another event without preparation. Cold calling according to the previous scheme. Waiting for a response from prospects who hadn’t passed pre-qualification.
05 Effect – what changed
- At the first event with the new model: 150 leads. 80 sales-qualified leads, 70 potential partners.
- At subsequent events, the number of qualified contacts increased from 20 to 70.
- Sales increased by 350%.
- A change not reflected in the numbers: salespeople know what to say. They know who they’re talking to. They know how to open a conversation, how to qualify it, when to move forward – and when not to.
„After the first event with the new sales model and questionnaire, we finally knew how to talk to potential clients in the Polish market and how to quickly pre-qualify them. The results were visible at a glance – in the number of leads generated, but also in the salespeople’s confidence.”
The tools remained with the company. The process was standardized. The next event doesn’t require external support – it requires repeating what already works.
All it takes is
One Step
If your company also knows what it needs – and has been working on it for months with no results – it might be worth checking whether it’s addressing the right problem.
The Founders’ Diagnosis is a 3-hour session with the founders of Louder Higher, after which you’ll receive a report within 72 hours. Cost: 4,500 PLN.
Testimonials
Grzegorz Górski
CEO Footballcode.eu
Excellent collaboration in the context of business strategy. Insightful analyses and well-thought-out solutions. Thanks to their life and business experience, as well as their collaborative approach, I can confidently say that working with Louder Higher was time well spent!
Anna Gamrot
Co-founder What The Nut
Working with Louder Higher takes your approach to business strategy to a whole new level. There are no “golden rules” from a position of superiority or ready-made recipes for success. Instead, there is a careful process in which, step by step, they discover what is best about the company – its resources, ideas, and potential. As a result, the strategy is not an artificially “pasted” plan, but a natural development of what already works and has the power to bring real business results.
Michał Dyba
MyWam Sp. z o.o.
Kuba’s advice is pure practical wisdom. His insights helped me achieve my goals faster than I expected, and I know that after his training, I’ll go even further than I planned. The process was intense, but very focused. It’s great that, as a client, I’ll be able to continue benefiting from his knowledge and the professionalism of his team. I recommend him to everyone (except the competition)!
Case Studies
They came for a communication strategy. The left with a decision to rebrand.
They came with seven different strategies. The left with a clear direction.
They came for a communication strategy. The left with something they really needed.
They knew how to sell in their own market. Poland? They started from zero.
They came for sales tools. The left with a sales process that was 60% shorter.
