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Brand Positioning & USP Defining

Before you start talking about your company, make sure you know to whom and what you want to say. This workshop is the foundation that will ensure your communication and marketing activities reach the right audience with an effective message.

What will you gain?

  • A mission and vision for your company, which are key elements of brand identity.
  • An Ideal Customer Profile, thanks to which you will know who to target your activities at.
  • A Unique Value Proposition (UVP) that will convince customers that your offer is the best choice.
  • A foundation for effective communication that will enable you to align your activities and reach the right audience.

What Areas Does
the Brand Positioning & Defining USP
Cover?

During the workshop, you’ll build your brand identity, which will become the foundation for your communication and actions.

Who to Talk to?

You’ll get to know your audience, which will allow you to tailor your activities to their experiences, preferences, and needs.

How to Stand Out From the Competition?

You’ll discover the key elements of brand identity that will help you define your place in the market.

Answer to The Question: What Next

You’ll define a unique value proposition and key messages that will become the foundation for your communication and sales.

Book
a Free Workshop

During our first meeting, we will define your main challenge or need. We will then identify a solution that will allow you to unlock your business potential and achieve specific, measurable results.

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Milestones

During the meetings, we will carry out exercises that will give you clarity on how to communicate your brand. We will go through four key stages, the results of which will form the foundations of a coherent strategy.

Data Analysis

We don’t rely on intuition. We analyze data, competition, sales results, and customer feedback so you know what really affects your position.

Tool: brief, market environment analysis, CRM analysis, interviews with customers and the team

Define Ideal Customer Profile

Based on the data collected during the interviews, we will determine your ICP. This will allow us to understand who your customers are, what their needs are, and how you can effectively reach them.

Outcome: a profile of the ideal customer, which becomes the basis for marketing and sales activities

Brand Positioning

We’ll define what your brand should be associated with and why customers should choose you. We will help you find a unique place on the market, allowing you to stand out from the competition.

Outcome: a clear proposal for your brand positioning direction

USP and Key Messages

Based on the results achieved, we’ll create a USP along with messages that will set the direction for further actions. This will enable you to create consistent and, above all, effective communication.

Outcome: a set of USPs and key messages ready for testing or implementation

Sub-Services

Market Validation

We'll help you decide whether to launch a new solution. We verify the concept based on market data to minimize risk and provide implementation readiness.
Details

100-day Strategic Fix

Does your company need immediate change? In 100 days, we'll diagnose the source of the problem and implement solutions that will help you regain stability.
Details

Growth Strategy

We discover a clear strategic direction by understanding your business through workshops, interviews with key team members, and analysis in the Atomic Discovery process.
Details

B2B Sales Process Design | Blueprint

We'll optimize your sales process. You receive a tool to help you effectively acquire clients and achieve your business goals.
Details

Building Competitive Advantage

We'll create a business model and define advantages. You gain a tool to make right decisions and reach your clients.
Details

Strategic Goals Matrix

We'll help you define goals and set priorities. Thanks to the workshops, you gain a tool for monitoring the progress.
Details

Case Studies

From Communication Chaos to Global Partnerships

We designed a comprehensive communication strategy, eliminating inconsistencies and activating untapped potential. The result? Unified communication, a new website, and an invitation to the AWS Partner Program in Las Vegas.
Details
case study

How We Discovered The Gap and Boosted Sales by 350%

Through an in-depth discovery process, we identified strategic gaps and crafted a comprehensive Go-To-Market strategy. The result? 150 leads generated at the very first event and a 350% increase in…
Details
case study

From Hypothesis to Final Brief and Pricing – Start-up Idea Validation

Our strategic market and customer needs analysis enabled effective validation of the idea and identification of key development scenarios. The project progressed from concept to a ready-to-implement MVP brief with…
Details
case study, proces

Higher Revenue in 5 Months Than The Entire 2024 Year

We led a comprehensive transformation of the product offering and sales process for a technology company. The outcome? Revenue generated in just 5 months surpassed that of the entire previous…
Details
case study, proces
See all case studies

Select Your
Business Priorities

Fill out a short brief by answering 7 questions. It’ll take you 45 seconds and will help us deliver a solution tailored to your goals.

Testimonials

Anna Gamrot

Co-founder What The Nut

Working with Louder Higher takes your approach to business strategy to a whole new level. There are no “golden rules” from a position of superiority or ready-made recipes for success. Instead, there is a careful process in which, step by step, they discover what is best about the company – its resources, ideas, and potential. As a result, the strategy is not an artificially “pasted” plan, but a natural development of what already works and has the power to bring real business results.

We needed a plan right away – no generalities, just specifics. Louder Higher provided us with a 100-day action plan that not only set the direction, but also assigned task owners and metrics. This accelerated our decisions and gave us confidence that we were on the right track. It was one of the best decisions at this stage of development.

Working with Louder Higher was a real change in thinking. Instead of generating more campaigns based on gut feeling, we started to act on the basis of data, insights, and joint strategic decisions. The process was intense, but very concrete. Finally, we feel that marketing and business are working toward the same goal.

Industries We Cover

Technology

We support technology companies in scaling their business, optimizing processes, and setting strategic direction to maintain competitive advantage.

B2B service providers

We help B2B service providers define their unique value. We create a strategy that allows them to effectively reach the right customers and build a stable market position.

SaaS

We deliver strategies that support business scaling and increase customer retention. Together, we build the foundation for long-term growth.

E-commerce

We create strategies aimed at growth. They will help you optimize the customer journey, increase sales, and gain opportunities for expansion.

Industry

We help break down barriers to growth and optimize operations through a new, coherent development strategy.

Start-ups

We validate business hypotheses and verify the profitability of new products or services, which allows you to minimize risk and choose the best strategic direction for your start-up.

Discover Your
Strategy and Start Implementation

Our goal is to turn your vision into concrete actions. By understanding your business, we create a strategy that enables quick and effective implementation of changes.

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Team

Łukasz Gamrot

CEO

Our strategies deliver measurable results by combining an understanding of your business with a clear direction for growth and support for implementation.
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Kuba Nagórski

Co-owner

We believe in a strategic process based on an extensive Discovery phase. This allows our strategies to transform into key changes that lead to growth.
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Paulina Maciejczyk

Strategic Consultant

We initiate effective implementation by providing the tools necessary to transform strategy into concrete action and measurable results.
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Magdalena Iskierka Danel
Magdalena Iskierka-Danel

COO

To understand your business, we conduct interviews and strategic workshops with key team members and analyze data to validate business hypotheses.
Get to know me

Contact Form

Start building a strategy that will help you achieve your goals. Fill in the form and we will implement the first steps in just 24 hours!