Our strategic market and customer needs analysis enabled effective validation of the idea and identification of key development scenarios. The project progressed from concept to a ready-to-implement MVP brief with a roadmap, minimizing risks and unlocking new opportunities.
Client
Start-up
Date
April 2025
Role
Strategy consultant
ABOUT START-UP
The project operates in the media and technology sector – a white-label VOD platform that enables users to create their own streaming services without building the technology from scratch. It addresses the growing market demand for flexible, quick-to-deploy, and cost-predictable VOD solutions, particularly for content creators, brands, and organizations seeking to offer their own video distribution channels.
BUSINESS CHALLENGES
- Fragmented concept – the team was considering two different development paths for the platform
- Lack of market validation – no competitor analysis, market research, or end-user and B2B client needs assessment had been conducted
- Difficulties in communication with software houses – absence of clear technological requirements, documentation, and reference points
- Risk of excessive costs and prolonged development – threatening the loss of funding and the challenge posed by rapidly evolving competition
SOLUTION
- market, customer needs, and competitor analysis enabled effective validation of the idea and two development paths,
- an MVP brief for the white-label VOD platform – outlining key scenarios, features, and modules (e.g., CMS, payments, recommendations, analytics) – facilitated finding the right technology provider,
- mapped possible development paths and product licensing scenarios (B2B, B2B2C, subscription, freemium) supported selecting the optimal business model,
- A structured project presentation streamlined further discussions with the technology partner and potential investors.
EFFECT
- The project progressed from an initial concept to a ready-to-implement MVP brief with a roadmap.
- The documentation enabled securing a technology partner who proposed a
- The project gained coherence, momentum, and readiness for initial deployments within 24 months.
Testimonials
Anna Gamrot
Co-founder What The Nut
Working with Louder Higher takes your approach to business strategy to a whole new level. There are no “golden rules” from a position of superiority or ready-made recipes for success. Instead, there is a careful process in which, step by step, they discover what is best about the company – its resources, ideas, and potential. As a result, the strategy is not an artificially “pasted” plan, but a natural development of what already works and has the power to bring real business results.
We needed a plan right away – no generalities, just specifics. Louder Higher provided us with a 100-day action plan that not only set the direction, but also assigned task owners and metrics. This accelerated our decisions and gave us confidence that we were on the right track. It was one of the best decisions at this stage of development.
Working with Louder Higher was a real change in thinking. Instead of generating more campaigns based on gut feeling, we started to act on the basis of data, insights, and joint strategic decisions. The process was intense, but very concrete. Finally, we feel that marketing and business are working toward the same goal.
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During our first meeting, we will define your main challenge or need. We will then identify a solution that will allow you to unlock your business potential and achieve specific, measurable results.