We designed a comprehensive communication strategy, eliminating inconsistencies and activating untapped potential. The result? Unified communication, a new website, and an invitation to the AWS Partner Program in Las Vegas.
Industry
Medtech
Date
September 2024
Role
Strategy and supervision
ABOUT COMAPNY
A leader in advanced imaging diagnostics technology, delivering comprehensive, integrated IT solutions for hospitals, diagnostic networks, teleradiology centers, and smaller clinics. Leveraging artificial intelligence, process automation, and flexible integration models, comapany empowers radiologists to optimize workflows, enhance medical service quality, and boost operational efficiency.
BUSINESS CHALLENGES
- Lack of cohesive positioning and communication across all business areas
- Inconsistent marketing materials and messaging at industry events
- Untapped branding and partnership potential despite significant implementations and technological expertise
- Absence of a structured process for event participation and partnership development
SOLUTION
Based on a thorough discovery process, we crafted a comprehensive communication strategy, including:
- A master library of key messages ensuring consistent communication across various contexts,
- A well-defined process for presentations and presence at major events, including AWS Summit Warsaw and a showcase in Las Vegas,
- A redesigned website tailored to the company’s profile, reflecting core values and messaging.
EFFECT
- Unified communication accelerated preparation of proposals, presentations, and partnership building.
- The new website enabled a clearer and more compelling presentation of services and technologies.
- Client’s presentation at AWS Summit Warsaw led to an invitation to Las Vegas and acceptance into the AWS Partner Program.
- The company gained a scalable communication framework, strengthening its position as an expert in the Medtech industry.
Testimonials
Anna Gamrot
Co-founder What The Nut
Working with Louder Higher takes your approach to business strategy to a whole new level. There are no “golden rules” from a position of superiority or ready-made recipes for success. Instead, there is a careful process in which, step by step, they discover what is best about the company – its resources, ideas, and potential. As a result, the strategy is not an artificially “pasted” plan, but a natural development of what already works and has the power to bring real business results.
We needed a plan right away – no generalities, just specifics. Louder Higher provided us with a 100-day action plan that not only set the direction, but also assigned task owners and metrics. This accelerated our decisions and gave us confidence that we were on the right track. It was one of the best decisions at this stage of development.
Working with Louder Higher was a real change in thinking. Instead of generating more campaigns based on gut feeling, we started to act on the basis of data, insights, and joint strategic decisions. The process was intense, but very concrete. Finally, we feel that marketing and business are working toward the same goal.
Case Studies
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Book
a Free Workshop
During our first meeting, we will define your main challenge or need. We will then identify a solution that will allow you to unlock your business potential and achieve specific, measurable results.