Through an in-depth discovery process, we identified strategic gaps and crafted a comprehensive Go-To-Market strategy. The result? 150 leads generated at the very first event and a 350% increase in sales.
Industry
SaaS for industry
Date
March 2025
Role
Strategist and supervision
ABOUT HORAS OEE
An IT company specializing in manufacturing solutions – developing and implementing systems for production optimization, planning, data collection, and quality control. Its flagship product is a production efficiency monitoring system based on the OEE (Overall Equipment Effectiveness) methodology. After achieving success in the Baltic countries and Scandinavia, the company decided to enter the Polish market.
BUSINESS CHALLENGES
Company was not achieving the expected sales effectiveness in Poland. Despite investing in presence at industry events, the efforts did not yield results.
- The offering was not tailored to local market realities
- Communication focused on the system itself rather than its value
- The sales process had gaps and failed to deliver high-quality leads.
SOLUTION
Based on an in-depth discovery process, we designed a complete go-to-market (Go-To-Market) strategy that included:
- refining the value proposition and USP from the perspective of local production decision-makers – emphasizing benefits over system features,
- creating of a service design blueprint for the entire sales process – from the first contact with a potential client at events to the demo presentation,
- developing a specialized sales questionnaire that enabled the team not only to gather data but also to prequalify leads in real-time,
- Preparing the team to operate according to the new approach – through workshops, testing, and joint client interaction simulations.
EFFECT
- At their very first event, the client team, operating under the new process, generated 150 leads – including 80 sales-qualified leads and 70 potential partners.
- At subsequent events, the company maintained high effectiveness, increasing the number of leads from 20 (before implementation) to 70.
Testimonials
Anna Gamrot
Co-founder What The Nut
Working with Louder Higher takes your approach to business strategy to a whole new level. There are no “golden rules” from a position of superiority or ready-made recipes for success. Instead, there is a careful process in which, step by step, they discover what is best about the company – its resources, ideas, and potential. As a result, the strategy is not an artificially “pasted” plan, but a natural development of what already works and has the power to bring real business results.
We needed a plan right away – no generalities, just specifics. Louder Higher provided us with a 100-day action plan that not only set the direction, but also assigned task owners and metrics. This accelerated our decisions and gave us confidence that we were on the right track. It was one of the best decisions at this stage of development.
Working with Louder Higher was a real change in thinking. Instead of generating more campaigns based on gut feeling, we started to act on the basis of data, insights, and joint strategic decisions. The process was intense, but very concrete. Finally, we feel that marketing and business are working toward the same goal.
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During our first meeting, we will define your main challenge or need. We will then identify a solution that will allow you to unlock your business potential and achieve specific, measurable results.